Why Irish Business Should Blog?
There are many reasons why Irish Business should blog.
Why Blog Content Matters?
By creating blog posts you can share your expertise, and you get to demonstrate your knowledge and experience in your business sector.
When somebody visits your site low and behold there is actually some interesting information actually there for a visitor.
Sector news of interest to an audience interested in that sector.
the Irish 2019 Digital Health Index 2019 noted that “Irish SMEs have more digital assets than ever before, 87% have at least one digital asset. However, only a minority of SMEs are using them to their full potential.
Time and time again when reviewing the online footprint of a business I start by looking at their website if there is one. I would have to say that in my experience lots have a “BLOG” but guess what-practically nothing on the blog. No reason really for a visitor to hang around then is there?.
Some businesses, however, get that content marketing -blogging being one medium – matters!.
Having a blog containing information relevant to the sector- well that is both interesting and relevant- especially if there is a variety of content in different formats.
If your competitor online has a great blog and you have none its hardly rocket science to suggest that an online visitor-a real lead, will be more open to what the competitor offers.
The simple reality is that by creating valuable blog content it will pay dividends over time, and yes the process is not a magic button.
i often explain to my leads that even if only 1 useful blog post were created once a week that’s 52 blog posts in a year and remember each of those posts if done correctly will remain relevant for some time and can regularly be posted through social media for promotion and brand awareness.
Blog posts can show to any visitor that you know what you are about.
Think of your website like a house – adding rooms to it adds value. Remodelling it adds value. Blog posts are like bricks in your house because by using them, bit by bit they add value by building more rooms in the house.
Sharing content that belongs to someone else is hardly food for showing your know how and expertise.
There is a time and a place for “cute dog videos”!
Whats The Catch?
What's The Catch?
For someone who knows all the basics-NONE – save time investment.
Beginners have the challenge of a number of moving parts-Design_Layout_Keywords-Social Media Integration. However why not get a freelancer to do all of this-with you supplying the basic article.
I’ll be the first to admit straight-up that creating great blog content can be difficult and can take time—but really worth it for your business over time!
Whats The Opportunity For Your Business?
Why Irish Business Should Blog – Remember in Your Sector There are Lots of Poor Blogs Up There?
In my experience, there are lots of bad or non-existent blogs up there, giving you an actionable opportunity:
Remember-Just Because You Have a Pretty 5 Page Website Doesn’t Mean The World will Care!. You Need More?.”
Opportunities For You To Do lots of promotion:
- Secure new email leads
- More Social Media Shares & Follows
- Promote your unique content on social platforms
- Improve SEO by giving search engines useful information people want
- Presell a product or service by explaining the benefits
- Preselling by explaining how you solve a problem for a customer
- You build and earn trust in your sector
- You will connect with new people
Blogging will after a while connect people to your brand and style and do wonders for brand awareness online.
Have Realistic Expectations!
Remember consistency is the big key to success in both blogging and indeed on your social media accounts. Its, unfortunately, a marathon and not a sprint so approach blogging with that mindset.
We may be able to help you with your blogging plans and you can consider Our Blogging Service.
I specialise in helping Businesses who provide services , professionals , freelancers, health , wellness, local and Startups. Designing , Creating and Managing WordPress Sites. Presenting online workshops 1 to 1 training on zoom. Creating digital content blog posts , social video , social graphics and much more. The focus of my business is to help business to compete in the online space by creating customer focused content. I really enjoy teaching and helping business understand what to do and how to promote their businesses in the online space
Rosemary O Shaughnessy