Converting Recommendations to Sales?
In times past converting recommendations to sales was a little easier than nowadays, because in times past the online aspect to a business was not as critical as today.
Word of Mouth recommendations were always the lifeblood of a business- and indeed they still are, save that an online search aspect creeps into the equation.
Let’s be realistic for a moment- for example, Mary recommends accountant Jim to her friend Jill.
Highly likely Jill will research Jim the accountant thoroughly online also before making that final decision to hire!.
- Does Jim have a website?
- If he has does it look the part?
- Does it clearly set out what he does?
In the Podcast, I consider factors not to ignore so that you are dealing with that offline recommendation online effectively!
Resources Mentioned in the Podcast?
WordPress: A platform that grows and grows and a must for any start-up.
Divi WordPress Theme: One of the biggest theme providers out there meaning it is continually updated with lots of help and resources available online.
Link: Elegant Themes
SiteGround Hosting: Remember SiteGround is recommended by WordPress themselves.
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