Ideas for Planning Your Digital Content in 2021?

Ideas for Planning Your Digital Content in 2021?

Planning Your Digital Content in 2021?

With a new year around the corner Ideas for Planning Your Digital Content in 2021 is a pertinent question for many of you.

2021 is not far away and in this short podcast, I consider:

Google changes coming in 2021

How blogging can help you to promote your business and

I reference 2 useful tools to use in your endeavours….and more!

LISTEN HERE:

Or Listen On These Platforms:

Resources Mentioned in the Podcast?

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Answer the Public

A great tool to see what people are searching for.

Visit the Site

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Headline Analyzer

A great tool to analyse your headline ideas.
Rosemary O Shaughnessy I specialize in helping Businesses who provide services, professionals, freelancers , health and wellness sectors , and online Startups to promote their business through Digital Content. We Create – WordPress Sites, Blog Posts, Powerpoint Video etc. We set up Social Media optimised profiles and accounts. We also offer 1 to 1 training on Zoom. The focus of our business is to help business to compete in the online space by increasing brand awareness and engagement.

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Important Firefox change businesses should note?

Important Firefox change businesses should note?

Important Firefox change businesses should note?

An Important Firefox change businesses should note is that Firefox 83 introduces…

Important Firefox change businesses should note

To Quote Just a bit from the Post- “Security on the web matters. Whenever you connect to a web page and enter a password, a credit card number, or other sensitive information, you want to be sure that this information is kept secure. Whether you are writing a personal email or reading a page on a medical condition, you don’t want that information leaked to eavesdroppers on the network who have no business prying into your personal communications”.

Time and time again I review websites that are missing an SSL cert. Many business owners have simply never bothered to consider the impact this could have on their online presence.

Read the Release Article From Firefox….HERE

Important Firefox change businesses should note

If your visitors use Chrome

Then Cloudflare has a useful article entitled “Why Use HTTPS?” and they note that Google Chrome is marking non-HTTPS sites as “Not secure”, this is just one of many good reasons to secure a website.

Takeaway?

There is no good reason not to use SSL on your website

For those starting out online :Siteground because its simple to install SSL in just a few clicks

If you already have a website but no SSL: your first port of call should be to review if your existing host can sort it out for you. SSL is no longer an afterthought and many hosting companies offer free SSL or pricing that’s fair.

Rosemary

Rosemary O ShaughnessyI specialize in helping Businesses and online Startups to promote their business through Digital Content. We Create – WordPress Sites, Blog Posts, Powerpoint Video and SlideShares. We set up Social Media optimised profiles and accounts. We also offer 1 to 1 training on Zoom. The focus of our business is to help local business to compete in the online space by increasing brand awareness and engagement.

Disclosure: some of the links on this site are affiliate links, meaning, at no extra cost to you, I will earn a small commission if you click through and make a purchase.

Why use a blog to promote your business online?

Why use a blog to promote your business online?

Why you should blog to promote your business online?

Why use a blog to promote your business online? Save for Time investment- in learning and doing – Blogging is an inexpensive way to market your business online.

It’s hardly a surprise that I spend significant amounts of time reviewing the online footprint of many a small business. 

The first port of call is to look at their website. 

 More often than not, I come across the following scenario. 

A business owner decided recently or a few years ago to put up a website because that was the norm at the time or what they felt was expected – rather than having any detailed vision or indeed any plan for the project.

The business owner ultimately approved a 4-page website and occasionally a blog thrown in with a few posts done. After Then – Nothing!

Time and again I encounter 4-page websites- some great -some bad -speaking from the viewpoint of visually only,  but regardless of the visuals- the “The Love Affair” ends rather rapidly because very simply there’s no content there to digest! 

So If I were a visitor why stick around?.

In general, what I find sad is that it is so easy for any small business or startup to incorporate a blog when they are setting up their website on day one – but they just don’t bother.

Furthermore, it is not actually that difficult to start a blog. It costs nothing if you use WordPress and a blog is a platform to publish all sorts of information, news and offers.

With just some practise, patience and learning any business can create useful content for their audience.

Put simply there is an awful lot that any of us could write about if we just sat back and give it some thought.  

 

"If you spend too much time thinking about a thing,you'll never get it done". Bruce Lee

Why Do Many Businesses not Use a Blog?

In my experience, the first and foremost reason is the simple fact that many business owners do not know how to access the back end of their website let alone how to access the back-end to create-format and edit a blog post.

  • Some know how to blog,  but just do not have the time 
  •  Some people have ideas but suffer writer’s block
  • Others find it hard to produce content consistently.
  • Some rightly or wrongly just have a fear of writing
  • Many would like content created for their website but worry about the cost 
  • Some believe it or not actually believe that just because they have a website the world will care and will result in a flood of traffic to their offerings- and blame their website.
  • Others will tell you that they heard that Blogging does not work! 

 Of course, there are situations where blogging may not be an ideal fit in fact for a business online but in general terms, most businesses will benefit from consistent but realistic blogging once it is done consistently with a plan and purpose.

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Why businesses should blog? Why use a blog to promote your business online?

In the blog section of your website, you can mix all sorts of content that is interesting to your target audience with a mix of images, text, video, audio and more.

If you deliver useful information to an audience who have an interest in your business sector then two great things happen: 

  1. An often-quoted formula online: Value = Trust = Sales and
  2. Blog content enables you to  Attract- Educate- and Convert

Yes, it is true that just posting content will not result in an avalanche of sales but if the approach is consistent and your content continues to reach an interested audience you will establish Trust and ultimately success for your efforts simply because it will become apparent with time to that audience that you are somebody “who knows what they are talking about “.

Yes it is also true that whilst blogging is not per se difficult,  there are a number of moving parts involved all of which take time to learn but in this day and age, it is no longer prohibitively expensive to engage a freelancer or virtual assistant. 

 

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Google changes for websites in 2021?

Google changes for websites in 2021?

Google changes for Websites in 2021

Google changes for Websites in 2021: For those of you with a website, it is important to note that some major changes will be implemented by Google in 2021 – in the context of ranking sites.

Google announced on 10th Nov that starting in May 2021 ranking will be based on “page experience”.

Hmmm…what is page experience?

Page experience is all about how your users perceive the experience of interacting with your website beyond just the value of the information your site provides.

Simply put, if Google thinks people don’t enjoy using your website, it will not rank it as high in search results.

This means your website…

  • Must load fast.
  • Be mobile-friendly.
  • Is safe – free from malware.
  • Have an SSL Certificate.
  • No intrusive interstitials (popups covering the main content of the page).

To quote Google…

“While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.”

For those with websites, keep page experience in mind. 

Start working on things one by one to improve your website for your visitors. If you have good content and visitors enjoy the experience, Google will love you.

Google changes for Websites in 2021

Podcast – Google changes for Websites in 2021

In this week’s podcast, I discuss the important Google changes scheduled for May 2021 and what they mean simply.

 I also focus upon the importance of quality content remaining as the most important factor to worry about and I discuss blogging in general from a focus on who you are writing to and why you need a content plan along with your research. 

LISTEN HERE:

Or Listen On These Platforms:

Resources Mentioned in the Podcast?

Trello: A platform enabling you to set plans and collaborate and more.

Link: Trello

UberSuggest: One of the best keyword suggestion tools to use.

Link: UberSuggest

GOOGLE CHANGES

https://webmasters.googleblog.com/…/timing-for-page...

https://developers.google.com/…/guides/page-experience

 

Rosemary O Shaughnessy I specialize in helping Businesses and online Startups to promote their business through Digital Content. We Create – WordPress Sites, Blog Posts, Powerpoint Video and SlideShares. We set up Social Media optimised profiles and accounts. We also offer 1 to 1 training on Zoom. The focus of our business is to help local business to compete in the online space by increasing brand awareness and engagement.

Other Podcast Episodes

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Podcast-Why Post on Social Media?

Podcast-Why Post on Social Media?

Thoughts – Why Post on Social Media?

Why Post on Social Media? the reason for this short podcast is that over the last week when speaking to 2 business people they posed this question to me.

I was surprised.

One claimed to receive expert advice to the effect that social media posting was a waste of time, the other just knew little about it all.

Well, my reply to “the expert” was….”We are talking now on Zoom- why-because you became aware of me through social media posts”.

Social media is not a one-click solution for business ills- but I suggest it has to be part of the overall marketing mix online.

This short podcast also considers- trust, clear and concise messaging and more.

LISTEN HERE:

Or Listen On These Platforms:

Resources Mentioned in Why post to Social Media?

 

Rosemary O Shaughnessy I specialize in helping businesses who provide services and Online Startups to promote their business through Digital Content. We Create – WordPress Sites, Blog Posts, Powerpoint Video and SlideShares. We set up Social Media optimised profiles and accounts. We also offer 1 to 1 training on Zoom. The focus of our business is to help local business to compete in the online space by increasing brand awareness and engagement.

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