Why you should blog to promote your business online?
Why use a blog to promote your business online? Save for Time investment- in learning and doing – Blogging is an inexpensive way to market your business online.
It’s hardly a surprise that I spend significant amounts of time reviewing the online footprint of many a small business.
The first port of call is to look at their website.
More often than not, I come across the following scenario.
A business owner decided recently or a few years ago to put up a website because that was the norm at the time or what they felt was expected – rather than having any detailed vision or indeed any plan for the project.
The business owner ultimately approved a 4-page website and occasionally a blog thrown in with a few posts done. After Then – Nothing!
Time and again I encounter 4-page websites- some great -some bad -speaking from the viewpoint of visually only, but regardless of the visuals- the “The Love Affair” ends rather rapidly because very simply there’s no content there to digest!
So If I were a visitor why stick around?.
In general, what I find sad is that it is so easy for any small business or startup to incorporate a blog when they are setting up their website on day one – but they just don’t bother.
Furthermore, it is not actually that difficult to start a blog. It costs nothing if you use WordPress and a blog is a platform to publish all sorts of information, news and offers.
With just some practise, patience and learning any business can create useful content for their audience.
Put simply there is an awful lot that any of us could write about if we just sat back and give it some thought.