linkedin marketingchallenges
Many service providers feel overwhelmed by LinkedIn and its updates, and often not understanding how to create a clear message for their ideal customer. They are distracted by overwhelm and as a result they do not have a profile that says ‘’you are the one for me and I can trust you’’. Others are challenged about how to start conversations with leads that may convert to sales. Others lack having a system to nurture people who could be their perfect customer but who are not ready to buy or hire now
Common LinkedIn Challenges
- How to build credibility and trust and authority
- How to have a customer focused profile
- Spending time on what is not generating business
- How to be relevant and understood quickly
- What should you be doing that works in 2026, with all the different updates
- Social selling on linkedin how it helps you create sales
- How do create content that is relevant for your business growth
- AI challenges with LinkedIn content
- Not knowing how to start conversations to help convert leads to sales
- How to build ongoing business relationships
- How to have meaningful conversation instead of wasting time in conversation that go nowhere
- How to create content that creates human interest to learn more
- What are important priorities to work smarter not harder on LinkedIn
- How to start conversions that are natural not bot like AI that will get ignored
Learn To Do the Things OFTEN overlooked by your competitors!
LinkedIn Services
LinkedIn Training Packages – Profiles – Workshops
Solutionmake linkedin work for you
I am a LinkedIn Insider and I Offer LinkedIn Help and Training.
Through LinkedIn Q&A sessions, clarity calls, one-to-one training, profile optimisation, workshops, and customised mentoring, I can help you to create an algorithm-friendly profile, to develop a clear message, to build a manageable content plan, and to implement a LinkedIn system that works for you and your business.
Specific Services
Customised Training Packages
3 Session Package
6 Session Package
Deluxe Package
3 Session Package
Session 1- Clarity: With out a clear message you cannot sell as people will go where it is easy to understand what is on offer, we work this out so the ‘’why you’’is clear and obvious.
Session 2 - We sort out Your profile because everything on LinkedIn leads to your profile, and if it is not credible and doesn’t speak to your leads to answer the questions ‘’are you for me’’ and ‘’yes you can i trust me’’, you will miss opportunities if a person or a business want to collaborate or partner with you.
Session 3 - We will then focus on the aspects you are weak on because my training is not a one size fits all approach. Some people might want help with managing linkedIn alongside their everyday business commitments . Someone else might want help with how to nurture and guide leads and so on.
6 Session Package
This helps you to go more deep, about how to create a linkedin system that gets all the moving parts working together without causing overwhelm.
For your additional classes (This is just a guideline this would be finalised after consultation with you).
- What to post – reasons why and also what works with the algorithm
- AI and what not to do with Ai on LinkedIn
- What updates do you need to know to keep you competitive. My training also focuses on:
- Nurturing Relationships that become clients
- Linkedin Mistakes to avoid
- Your specific questions and answers
- Human first LinkedIn approach
- How you build a trusted business circle that lasts over time
- How you can have confidence to promote ourself
- How you create a lead system for the different stages of the sales cycle
- Good Linkedin habits for busy professional owners
- How we win by clients recommending us on LinkedIn
- Algorithm and what stays constant to succeed on LinkedIn
- How to optimise your Linkedin presence for humans and LinkedIn referral system like suggested posts
- The importance of simplicity so you keep your LinkedIn on track when the unexpected happens
Your Customised System
Deluxe System Training
From experience, I know my customers need help in different ways.
So think of this suggested training structure as a guideline, not a rulebook.
- Initial Clarity Call Session
- Profile Optimisation
- Alignment
- Engagement
- Devising a Lead System
- Social Selling
- Best Practices
- Content Planning
- AI & LinkedIn
- LinkedIn Time Management
- DMs to Sales
I don’t believe in one-size-fits-all training. Every business is different, which is why I start by understanding your goals before tailoring practical advice, clear action steps, and a LinkedIn strategy that suits your strengths, experience, and way of working. My focus is always on simplifying the process so you can take confident action and see meaningful results.
How It Really Works
First, let’s talk. Then I will ask two questions:
1. What are your biggest LinkedIn problems right now?
2. What resources do you already have to manage LinkedIn?
If we’re a good fit — great. If not, I’ll tell you.
Then, we adapt.
During training, some people want to spend more time on certain aspects. That’s fine. We will adjust once I understand what you really actually need.
This is your training, your way — not a rigid generic course.To help your learning retention, we train on days when you have no distractions. Evenings available if that works better because of your other work commitments.
Do I have to take all 11 classes in order?
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No. The 11 classes are a guideline. We can skip, rearrange, or focus longer on what you need most.
What if I already know some of this stuff?
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Then we skip it. No point wasting your time. We focus only on what you don’t know or haven’t mastered yet.
How do we know if we're a good fit?
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We have a quick chat first. I’ll ask about your problems and your resources. If I can’t help you, I’ll say so. No hard feelings.
What days can we train?
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Days when you have no distractions. Evenings also available if that works better with your job or family commitments.
Can I ask questions during the training?
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Yes, please do. The best training happens when you ask as we go.
My Training also (as is appropriate) Focuses On:
- LinkedIn positioning.
- Clarity training and mindset
- Profile optimisation.
- Client attraction
- Human first messaging
- Lead generation systems
- Building a business circle and referrals
- Avoiding overwhelm on LinkedIn
- Visibility habits that fit busy schedules
- Confidence building for LinkedIn beginners
- Turning clients into brand ambassadors
SpeakingEvents - Workshops
I am also a Speaker
I also speak at online events and Workshops when I believe the content I can offer is relevant!
Speaker at The Virtual Assistant Virtuosos Summit
Speaker at The Online International Virtual Assistants Convention
FreeWorkshops
Click the button TO CHECK OUT upcoming Free Workshops as well as a list of past Workshops you can access by joining our Group…..
Some Testimonials:
Working with Rosemary has been incredibly valuable. She has a real gift for simplifying LinkedIn and meeting you exactly where you’re at – from a beginner to an advanced LinkedIn user.
Her 1:1 training and workshops are structured in clear, manageable steps, from clarifying your message and streamlining your profile and branding, to outreach strategies and the tech side of the platform. I’ve had so many aha moments working with her! What really stands out is how deeply she listens. She reflects with care, offers practical insight, and understands how important authenticity is to me in my work. Plus, I come away from each meeting smiling because I absolutely enjoy being in her presence.
Highly recommend.
“Rosemary delivered such a valuable session for our community at the Virtual Assistant Virtuosos Summit and Monthly Training Webinar. She simplified LinkedIn marketing in a way that made it easy for service providers and small business owners to optimize their profiles and start attracting quality leads. Highly recommend her as a speaker!”
“Rosemary O’Shaughnessy Today’s session was incredibly helpful – I plan to revisit how I share content based on the useful insights you presented today. Your expertise and commitment to helping others succeed is greatly appreciated!”
“Extremely professional and conscientious. Excellent eye for detail.Very knowledgeable in her field. She listened to my brief and delivered above expectations. Regularly liased and she explained everything that was being done in a transparent manner. I would trust Rosemary 100% and I will be asking her for my future business needs. Her professionalism is outstanding. I am so glad I decided to go ahead with her services.Can’t thank her enough.”
I found that with both working Rosemary and learning about LinkedIn from Rosemary has been a seamless experience. Rosemary has been very professional in previous encounters and my ongoing relationship with her is continuing to help me with the planning of my summit. I learned a lot from Rosemary’s LinkedIn training which has helped me with not only my presence on LinkedIn but also with my marketing of The Worthy Women Summit. I have recently collaborated with Rosemary in a podcast which I found very professional and uplifting. Her communication style and expertise on my subject was on point. I have been thinking of starting a podcast of my own and Rosemary has given me great pointers to move me forward. Apart from Rosemary’s expertise and knowledge her method of imparting her knowledge has really helped me in going forward. She has a fun personality to work with and understands the world of neurodivergent and how people work. I highly recommend working with her.
Rosemary is a valuable resource for learning how to leverage LinkedIn effectively for your business! She is a Certified Marketing Insider and has Certified Marketing Expert Credentials from LinkedIn. who offers training and guidance to enhance your LinkedIn presence with her focus on helping Coaches, Freelancers and Adults with Dyslexia. Having firsthand experience with Rosemary’s guidance has been incredibly valuable and she made learning fun and easy.
I highly recommend Rosemary’s networking, webinars and 121 trainings – check out her newsletter for upcoming events that will help you make the most of your LinkedIn presence.
Rosemary is a masterful business and marketing strategist. She spoke at my June event on Leap Forward and captivated the audience. I am very grateful for her contributions and wisdom.Rosemary eloquently spoke about:-Why LinkedIn classification matters -LinkedIn strategy for 2026 -The algorithm what LinkedIn rewards – Latest LinkedIn updates. I highly recommend Rosemary and I’m personally looking forward to doing more work with her.
I first met Rosemary many years ago, when I was a Writing Mentor at Freelance University. Rosemary always shared insightful comments and contributed to the warm, caring atmosphere of our online community.Years later, I started a new business as a Writing Coach and needed further training and guidance on LinkedIn. Without hesitation, my Business Coach recommended Rosemary as an authority on LinkedIn marketing. Rosemary focuses on service providers and dyslexic business owners, offering a variety of free and paid resources and training packages. I’ve especially benefited from her workshops and Q&A sessions. She’s knowledgeable, kind, and compassionate, generously sharing her advice and wisdom. Her workshops are highly informative and clearly presented, with the option to view the replay if you aren’t able to attend the live session. In her Q&A sessions, she listens carefully and answers questions thoroughly, with concrete examples to clarify concepts and action steps to keep you moving forward. When you work with Rosemary, she’ll not only help you overcome your challenges, she’ll also make the journey enjoyable with her warmth, kindness, and delightful sense of humour.
Rosemary O Shaughnessy
Certified LinkedIn Insider, Trainer, Speaker, Podcaster Host
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